GrowthBar is one of the easiest-to-use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, and Google Ads data. I use Ahrefs every day to check on new backlinks, my keyword search positions, and check out competitor insights.
In a sea of niche SEO products, seoClarity is about as close to an all-in-one tool as it gets. With a wide range of both general SEO and content optimization features and an AI assistant, it can likely replace several other tools for many users. Backlink Analytics allows you to analyze your own and competitors’ backlink profiles. As the most well-known SEO expert in the industry, Rand Fishkin is the founder of Moz and Sparktoro.
From just one platform.
Copyscape is a free tool that can check for duplicate content. Enter your URL to see if a malicious website has copied your content or is pretending to be your brand. FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching. While Ahrefs has a suite of paid and powerful tools, it also offers free SEO tools like Keyword Difficulty Checker. BHS Links It also analyzes your website’s vitals, enabling you to identify areas for improvement.
Best SEO tool for competitor research
This chapter covers keyword research and other methods to determine what your audience is seeking. Finally, Sitechecker is a website SEO checker and audit tool for monitoring and reporting the internal and external changes that impact your website’s technical SEO. Whether you’re a brand, agency, government, or educational institution, Sitechecker monitors and analyzes all things SEO for your website.
In case you need a reliable all-in-one SEO platform that can offer a good compromise in terms of pricing and functionality, select tools like SE Ranking or Moz Pro. As a free user, you can check up to 500 URLs for free, which might be enough for small websites. If you need to check more URLs or want more advanced functionality, you can upgrade your account to the paid membership for $259 per year. Amy Nichol Smith spent more than 20 years working as a journalist for TV and newspapers before transitioning to software and hardware product reviews for consumers and small businesses. Times, Tom’s Guide, Investopedia and various newspapers across the U.S.
Semrush
Here is a full breakdown of Ranktracker’s current list of competitive research and keyword ranking tools. The best part about Ranktracker’s suite of tools is that anybody can use them. Whether people are trying to find a plumber for their house, purchase a new product, or find interesting content to read, it all starts by them typing a keyword into a search engine. The best thing about Ranktracker is that it’s not just rank tracking and reporting software.
See how your website stacks up relative to SEO best practices, depending on whether it’s your desktop or mobile version, with Mobile-First Index Checker. Conduct local searches using Google Search or Google Maps with Brightlocal’s Local Search Results Checker. Check what version of HTTP your server is on and whether there are any external connections on your URL with this tool. Advanced users can customize their files with Robots.txt Generator as well. Once identified, you can copy all bad links to your clipboard with one click.
- Some are feature-rich, comprehensive software with several tools to tackle many SEO tasks.
- This is incredibly valuable for local business owners or businesses that want to target individual cities or towns.
- The key is to be strategic—because the right tools aren’t just an expense, they’re an investment in your growth.
As you’ve seen throughout this article, there are tons of different tools that can automate repetitive tasks in your SEO process. So now it’s up to you to figure out how you can slowly remove yourself from certain parts of your workflow, so you can focus more on the human side. In those cases, if you use tools to automate things like SEO content writing, I think the tools aren’t worth the cost. And by cost, I don’t just mean money — I mean the cost of time. If the cost of an SEO automation tool on a monthly basis is less than the cost it would take for a human to complete that task based on an hourly rate, then yes, it is worth it. You can also use the platform to import a set of keywords you already have and automate the clustering and topic creation part of your SEO strategy as well.
Plus, SE Ranking integrates with Zapier, so you can connect it to all the other apps you use. The Reviews Management feature aggregates online reviews from platforms like Google, Facebook, Yelp, Foursquare, and Tripadvisor. You can monitor what people are saying about your business, and the AI-powered semantic analysis helps identify common topics and sentiment patterns in customer feedback. SE Ranking even allows you to reply to Google and Facebook reviews directly from the platform, making it easier to engage with your customers. Like Semrush, Ahrefs isn’t likely to be a one-stop shop for all your SEO and content needs. But it’s a powerful ranking tool with some really effective competitor analysis features.
Some are geared toward helping you better select keywords and craft SEO-friendly content around said keywords. Creating an SEO plan without the top SEO tools is a bit like trying to bake a loaf of bread without measuring spoons or an oven. Using SEO software can help you start an SEO plan, monitor your efforts and analyze the data, so you can then refine your plan for better results.
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